Nivea: marketing research leads to consistency in marketing nivea (wwwniveacom), the skin care products company, is part of the german beiersdorf conglomerate as of 2011, nivea’s skin care product line is marketed in. Brand management of nivea face care non age as well as cleansing in germany thereby development and implementation of the long term local brand strategy.
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Brand manager nivea ensure an efficient information flow to the marketing management team, within the mu & to the gbus and engage key stakeholders to maximize. The nivea brand essentials website is an online styleguide serving people responsible for nivea brand management and their agencies around the world with the most basic, essential guidelines and files to work with the brand.
Brand manager nivea brand equity and national promotion bei beiersdorf location bremen area, germany industry consumer goods product management maggi- intern. Marketing mix of nivea analyses the brand/company which covers 4ps (product, price, place, promotion) nivea marketing mix explains the business & marketing strategies of the brand.
Nivea is a global skin - and body-care brand, owned by the german company beiersdorf the company was founded on march 28 1882 by pharmacist carl paul beiersdorf.
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